Last year, Facebook launched its newest marketing addition to the tech world, the bot. Although Facebook is not the only one to kickstart the new chatbot trend, it is currently seen as the most attractive platform thanks to its 1 billion active users a month, its integrated payment and advertising tools, and the ease with which marketers can develop bots via Messenger. However, once you’ve launched your chatbot on Messenger, what's next? As with any product, bots need to be p

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More than one in three Americans (37%) are willing to make a purchase through a chatbot, spending an average of $55.80 per purchase, according to a new report from Publicis Groupe’s DigitasLBi. A chatbot is defined as computer software that can interact conversationally via text messages to solve simple, quick response requests from consumers for product information and to make online purchases. While only one in five Americans (22%) have heard of chatbots, men are nearly twi

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