American Eagle’s Aerie launches a bot for bra shopping

American Eagle Outfitters (AEO) and its Aerie lingerie brand have made bots for holiday shoppers and bra browsing. The news was announced today by Pandorabots, who created both bots.

Customers may shop bra styles based on the occasion (going out for the night, something soft, get fancy, etc.) or a preferred fit or style. The Aerie bot was also made to promote Aerie company culture through photos, videos, and the #AerieReal hashtag.

In 2014, Aerie started its Aerie Real campaign, a commitment to only present models as their natural selves, with no retouching or Adobe Photoshop usage in ads. Read full article,